How much does a missed call cost: real figures for different niches
We examine how one missed contact can result in a loss of money, customers, and market position.
Introduction
Businesses spend money on advertising, sales, and marketing, but one missed call can devalue all that work.
A missed contact is not just a service error; it is a real financial loss that directly depends on the niche.
Businesses spend money on advertising, sales, and marketing, but one missed call can devalue all that work.
A missed contact is not just a service error; it is a real financial loss that directly depends on the niche.
Why is a missed call so costly?
1. Lost sales
In some niches, customers don't call back—they call a competitor.
2. Wasted advertising budget
You've already paid for the lead (Google, Meta, TikTok).
If the customer couldn't get through, that money is wasted.
3. Damage to reputation
If a customer waited more than 20 seconds for a response or encountered long queues, they lose trust.
4. Loss of repeat sales
Missed call → minus loyalty → minus LTV from the customer.
Nogaybay Rosa
Senior Manager
The real cost of a missed call in different niches
E-commerce / Delivery
Average check: 10,000–25,000 ₸
Call conversion to sale: 30–45%
One missed call = 3,000–10,000 ₸ in losses
Beauty / Service appointments
Average check: 15,000–30,000 ₸
Customers are more likely to go to a competitor
Losses: 15,000–30,000 ₸
Medicine / Tests
Average check: 8,000–18,000 ₸
Customers rarely wait
Losses: 8,000–18,000 ₸ + loss of repeat business
Microfinance / MFOs
Every missed call is a lost approved application
Losses: 20,000–50,000 ₸ on average
Courses, training
Leads are expensive (from 2,000 to 8,000 ₸)
If not processed in time, the sale is lost
Losses: up to 15,000–30,000 ₸
How to avoid losses
Conclusion
A missed call costs a business between
3,000 and 50,000 ₸ deфpending on the niche.
The more expensive the product and the higher the advertising, the more expensive the mistake.
E-commerce / Delivery
Average check: 10,000–25,000 ₸
Call conversion to sale: 30–45%
One missed call = 3,000–10,000 ₸ in losses
Beauty / Service appointments
Average check: 15,000–30,000 ₸
Customers are more likely to go to a competitor
Losses: 15,000–30,000 ₸
Medicine / Tests
Average check: 8,000–18,000 ₸
Customers rarely wait
Losses: 8,000–18,000 ₸ + loss of repeat business
Microfinance / MFOs
Every missed call is a lost approved application
Losses: 20,000–50,000 ₸ on average
Courses, training
Leads are expensive (from 2,000 to 8,000 ₸)
If not processed in time, the sale is lost
Losses: up to 15,000–30,000 ₸
How to avoid losses
- response speed < 30–40 seconds
- chat support + auto-responses
- load balancing
- outsourced operators
Conclusion
A missed call costs a business between
3,000 and 50,000 ₸ deфpending on the niche.
The more expensive the product and the higher the advertising, the more expensive the mistake.
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